Sunday, September 30, 2012

Search Engine Optimization(SEO) and Search Engine Marketing for Beginners

SEO stands for "Search Engine Optimization." It is simply a process by which we can increase our websites or webpage’s visibility and ranking in a search engine (examples of few search engine-GOOGLE, YAHOO, BING etc).

Search Engine Marketing is simple a type of digital or internet marketing in which we promote our websites by increasing its visibility in search engine result pages (short form SERPs).So how do we increase our websites visibility? We increase our websites visibility by simple optimizing the website through SEO. It is very important to understand SEO first because until and unless you understand SEO, you won’t be able to increase your websites ranking in the search engines. Higher rank in the search engines will bring more traffic to your website, more traffic will lead to more promotion of your website and more promotion will make you more money for your website.
So in this blog we will discuss about-
1. SEO in details
2. How search engine works (so that websites could be optimized according to the search engine requirements for faster ranking of websites)
1. SEO:
When we enter a search query (often called keyword) in the search engine browser, we get millions of web results (websites) in about 30 seconds for our search query. Most of these results contain answers to our search query. But why do some websites top the search engine ranking while other websites that also contains answers to our query do not get a first page ranking in the search engine??This is because the top ranking websites have been optimized according to search engines as well as our requirements (or queries) to get a higher rank in the search engine result pages(SERPs).Now what have been optimized and how they (top ranking websites) did that? These websites have optimized their contents and website architecture so well, that they got higher page ranking in search engines. These websites uses a powerful marketing technique called SEO which optimizes and analyzes websites to get a good ranking in the search engine.SEO is an ongoing process which the web masters have to follow religiously to help their websites get a higher ranking in the search engine.SEO is not at all difficult if you understand it properly. You don’t have to be a computer programmer or you don’t need to have a special knowledge of algorithms to become a good search engine optimizer (SEO specialists). You just need a basic understanding of how the search engines work. Once you will understand the working of a search engine, your next step will be to learn the SEO techniques and implement them into your website or blog to optimize your site for a higher ranking in search engines.
Now ill quickly move on to the working of a Search Engine
2. How search engine works
Working of a Search Engine can be divided into 5 simple steps for easy understanding. These steps are-
A.CRAWLING
B.INDEXING
C.PROCESSING
D.CALCULATING RELEVANCY
E.RETRIEVING
A.CRAWLING-There are millions of websites in the internet. How search engines find these websites?
Search engine uses special software called CRAWLER (often called a robot or spider).These crawlers crawls the web pages of the websites and finds content of the websites. A crawler basically sees the textual content of the website. Once crawling is done the next step will be indexing.
B.INDEXING- Indexing basically stores the crawled documents (or content) of the websites into the search engines giant database from where it can be used (or retrieved) later
C.PROCESSING-Whenever we are entering a search query in the search engines browser it (i.e. search engine) starts checking out the search query (or keyword) with the indexed pages (or websites) saved in its database.
D. RELEVANCY As there are high chances that many indexed websites (or pages) will contain the same search query (or keyword), the search engine will start calculating the relevancy of the indexed pages (or websites) according to our search requirements so that we get the best possible result for our search query.
Search engines follow various algorithms to calculate the relevancy of the websites (or pages) which we will discuss on later
E.RETRIEVING-Once the relevancy of webpage (or websites) is calculated, the search engine displays the relevant result in the Search Engine Result Pages (SERPs).This is called Retrieving.
So this is how a search engine works. In the next blog I have discussed about the latest SEO tools and how to implement them into your websites for better result.
Guys if you have any query or suggestion about anything please feel free to comment. I will try n help you in any possible way.
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